Venderly school store case studies
student-led stores that generate schools revenue
Concord High School DECA Store
Super-charging DECA Revenues with Digital Payments
Concord High School’s foray into e-commerce, in partnership with Venderly, exemplifies the innovative spirit required to navigate the challenges posed by the COVID-19 pandemic.
The digital store not only serves as a thriving business venture but also as an educational tool, providing students with valuable skills for the digital age.
Concord High School’s success is a testament to the potential of e-commerce in the educational sector, showcasing the possibilities for other schools to embark on similar journeys to enhance both their financial and educational outcomes.
INTRODUCTION
This case study sheds light on the journey of Concord High School, in collaboration with Venderly, as they took a leap of faith by heading into the digital realm in launching a cutting-edge, e-commerce store after operating an established brick-and-mortar school store for years. With Venderly’s learning tools alongside technology infusion, their school store has become a thriving platform for selling print-on-demand school merchandise, apparel, snacks and so much more – all supporting DECA and the students who participate.
THE CONCEPT
Concord High School, in looking to expand their customer base & offer new products, sought a forward-thinking solution to continue engaging with students and the community. In partnership with Venderly, the idea of a digital store was conceived, providing a convenient and accessible platform for students and the community to purchase school merchandise and apparel.
INNOVATIVE OFFERINGS
- E-Commerce Platform: The school’s transition to e-commerce has opened up new avenues for revenue generation. The digital store provides a seamless online shopping experience, making it easy for students, parents, and the community to support the school while acquiring high-quality merchandise.
Print-on-Demand Merchandise: After successfully launching their digital store and surviving the years of COVID while growing their revenues, they took the advice of Venderly to offer fully customizable print-on-demand & drop-shipping merchandise and apparel through a convenient and user-friendly platform. This model allows for a wide array of customizable options (300+), fostering a sense of individuality, creativity and school spirit.
FINANCIAL IMPACT
Concord High School has achieved remarkable success, boasting an average revenue growth of 110% over the last three years. This financial upswing has not only fortified the school’s financial standing but has also facilitated the implementation of various educational initiatives and improvements to the learning environment.
Student Involvement
Students play a pivotal role in the digital store's operations, assuming leadership positions that offer hands-on experience in e-commerce, marketing, and customer service. This unique opportunity not only prepares students for the challenges of the digital age but also instills a sense of responsibility and entrepreneurship.
Education Integration
Teachers at Concord High School have seamlessly integrated the digital store into their instructional methods. The e-commerce platform serves as a practical case study for various subjects, allowing teachers to deliver content in a new, engaging medium. This integration of real-world applications enhances the educational experience for students, bridging the gap between theory and practice.
Administrator Satisfaction
School administrators are delighted with the multifaceted success of Concord High School's digital store. The increased revenue stream contributes significantly to the school's budget, empowering administrators to invest in critical areas such as technology, infrastructure, and extracurricular activities.
Concord High school stats
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